The concepts should showcase the mastery and leadership of Brancott Estates as the ‘Creators of Marlborough’, delivering to the brand compass and brand crusade of ‘Inspire new horizons’.

The concept is to deliver an iconic, yet understated expression of the brand; communicating the substance and integrity of the product and brand. Design KPI’s are prestige and credibility and the essence of the brief is to mirror the superior quality of the wine.

Searching for a unique idea to package the pinnacle of Marlborough Sauvignon Blanc - who better to consult than the winemaker.

He told us the best fruit came from rows that capture the best light. We created a 3D label to express the concept of changing light, die-cutting and embossing our vines to cast shadow as the light changes on the bottle. We distinguished our bottle in the same way that the winemaker marks his chosen rows with a twist of red thread.

As this product has only been released to fine dining restaurants we do not have any consumer marketing results to date.