Create a unique identity and label for BRAND BEER’S 2012 Pils Brewing Contest that would attract passionate hobby brewers within the existing production formats.

In justice to the complexity of brewing this hand-illustrated identity is crafted with passionate attention to detail. The illustration is personalised even further to create a unique product for the winning hobby brewer Marc Vriens.

65 selected hobby brewers toiled for months to perfect their unique recipes. Due to the overwhelming reaction of hobby brewers and press BRAND will extend the contest in 2013.