Cannes Lions

BRAND

TBWA\CHIAT\DAY , Los Angeles / MILLER BRANDS / 2015

Film
Film
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The neighborhood bodega is the spot where we celebrate the everyman, and Miller Lite is the beer that encourages people to be themselves. Leading in this celebration of self is Fred, our neighborhood bodega owner. In this spot, Fred helps a customer stand up for herself, giving her the confidence to give a gift that expresses how she really feels.

Similar Campaigns

12 items

1 Eurobest Award
The Seven Worlds

MPC LONDON

The Seven Worlds

2019, HENNESSY

(opens in a new tab)