To transmit the relic appearance we created the look of a bullet-proof black box with large metal screws attaching a bold transparent glass front.Inside the box we displayed the jersey along with other personal belongings of Brazilian Soccer Stars such as Ronaldo and Robinho. The players’ shoes, socks and pictures were strategically placed to pass the impression that a piece of the actual hero was inside the box.The mobile technology Shotcode® was used to sell the jersey. This technology allows you to use your cell phone camera as a shortcut to websites and files. In our case the Shotcode® took you straight to the checkout, allowing you to finalize your purchase of the unreleased Brazilian Soccer Team jersey.

In two months the pre-sale of the jersey sold out, in half the expected time.After the campaign was over, the establishments didn’t want to take down the display, they all wanted to keep the relic.We never had to pay a dime to place the media.