Cannes Lions

BREAST CANCER AWARENESS

JOHN ST, Toronto / RETHINK BREAST CANCER / 2012

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For women, checking your breasts for signs of breast cancer can be tough to remember. To kick off Breast Cancer Awareness Month, we teamed up with Rethink Breast Cancer to create Your Man Reminder – an app that uses hot guys to remind women to check their breasts.In the first month the app was downloaded over 37,000 times. The online video created to support reached over 1.3 million views, and was the #1 Most Viewed, Top Rated, and Top Favourited educational video in Canada.We created an always-on utility that breaks through the clutter and may save some lives.

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2 Cannes Lions Awards
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2017, RETHINK BREAST CANCER

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