We recorded a real video which a young woman starts a videochat randomly (in Chatroulette) with men and convince them to show her their genitals. Then, shows boards in which young men could read the following:

- “If you show your genitals to anyone”

- “why don’t you show them to the doctor?”

- “detecting a testicular cancer in time can save your life”.

The video finishes by showing all of the men’s positive reaction after reading the message.

We seeded the video online to make it become viral and sent it with a press release to main media and influencers for the target. We spread the video through forums, erotic and humour platforms and social media.

Investing less than 1,500 Euros:

- 100% of men that were contacted in ChatRoulette reacted positively.

- 200,000 views in Youtube the first week.

- More than 150 international media and blogs talked about the campaign.

- Media coverage in 37 countries in the less than 24 hours.

- We reached more than 2.5 million young men the first week.

- Visits to AAACancer website times 22.