Instead of sending out collectors to raise money for Breast Cancer Research, we made cups. Breast cups. You could drink out of them. The cups were the same size as bra cup sizes. AA, B, C and all the way up to D.

The sets where sold through a national home store chain Stevens. $5.00 from every set sold was donated to Breast Cancer Research.

This campaign got huge PR and media coverage. We used New Zealand celebrities to launch the product. This created a media frenzy with our cups appearing on 20/20 (a current affairs program), in the New Zealand Herald, in The New Zealand Women’s Weekly and on websites, blogs and radio.