Cannes Lions

Breathe

BETC, Paris / AIGLE / 2023

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Overview

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Credits

Overview

Background

By 2030, more than 50% of the world’s population will be living in cities.

Aigle is the first major brand to become a purpose-driven company in

2020, and is working towards providing more sustainable fashion, with

68% of its Fall Winter 2022 collection made from eco-designed products.

Aigle poetically amplifies the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air. A breath so intense, so replenishing, so deep that it will be felt throughout the landscape in a poetic manner.

With this campaign Aigle underlines its brand purpose: allow everyone to live their life to the full and leave nothing behind but their footprints.

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