Three patches of sheet steels were worked by the model Maker Alain Roussel: rusty, oxidized effect darkened or brilliant Metal. Leak out by laser, patches let appear a bundle red "laser" intended to light the illustration of each model of sneakers. A retro posting, created for the occasion by Viacom, which allows to obtain a double depiction, original and impactful: day sculptures and night UFOs in the middle of the Arche de la Défense.

A strong fame for the operation (TV : The Morning Canal + French channel in chronicle "Quoi de neuf Daphné"; specialist publications: contagious, strategies; websites: bestadsontv /marketing-alternatif /ibelieveinad/advertblog/brainstorm9 /adsoftheworld…)