Cannes Lions
ODOPOD, San Francisco / NIKE / 2006
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This is the Nike Soccer site for the United States for 2005, the year before the World Cup. The primary goal of the site is to find out what makes American soccer unique and to use those insights to bring US players together to crush the competition.The Tiempo site displays a distinctive and rich visual style that embraces the exceptionally broad range of regional cultural influences that come together to shape soccer in the U.S.
An animated map interface enables visitors to travel freely between five U.S. cities. The cities were originally released over the course of four months.
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