TBWA\SHANGHAI, Shanghai / ADIDAS / 2017
Every step of the way—from introducing the hand sign to cheering the team on with every match—Adidas created relevant content posts to stay on top of the conversation. We created original artwork that was shared throughout social media to encourage, motivate, and inspire.
Each artwork is uniquely designed by different artists, capturing not only the excitement before each game, but also the exhilaration of every win and hope with each loss.
• Value added to brand
• Value for consumer
• Reach/cultural impact
• Achievement against brief
• Other KPIs