Cannes Lions

Brexit roundabout

AMVBBDO, London / THE ECONOMIST / 2019

Presentation Image
Demo Film

Overview

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Credits

Overview

Background

In 2016 Britain voted to leave the European Union in what has become known as Brexit. However the negotiations on the terms of departure had caused much disagreement and resulted in a stalemate in Parliament as the government went backwards and forwards to Brussels trying to broker an impossible deal, much to everyone’s frustration.

As a thought leading publication the Economist wanted to remind people that it was filled with smart, informed opinions during turbulent times.

Execution

On the day of the critical vote in Parliament, we drove a van with the headline “Tired of going round in circles?” round, and round, and round Parliament Square, for 12 hours, right under the noses of the politicians.

The back of the van showed a CTA which directed watching politicians to a URL which contained an Economist article on the best way out of the Brexit mess.

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