Cannes Lions

Brick The Rules

GREY, Singapore / LEGO / 2022

Film
Film
Supporting Content

Overview

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Credits

Overview

Execution

In this context, playing with cars becomes more of an exercise in creativity than a traditional race. For the children, the most interesting thing is that the cars are improvised by them, to overcome obstacles, to reach more speed, and to adapt to the chaos. In a dynamic edit, rhythm is everything. The soundtrack and the actions of the characters make the energy of the film soar. Our young protagonists know how to behave when necessary but as soon as the parent closes the door, things changed. the camera follows their movement around the house considering the mundane elements around the house to be something else. These inventiveness are similar to how the film makers in this production grew up playing LEGO, creating their own amazing stories, with unorthodox LEGO creations and great adventures. Now almost like a full circle recreation playtime, professionally behind the lens.

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