Cannes Lions
OGILVY & MATHER, Paris / FEDERATED BRICK UNION / 2006
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Description
This TV Commercial which is inspired by the story of "The three little pigs" is at the same moment a veiled message in this one, a modern interpretation in the service of the demonstration of the insulating properties of the brick MONOMUR.Directed with humour, the TVc marks a real break with the codes of the sector. Its objective was to arouse awareness in the general public that we can have a real influence on the choice of building materials.