Cannes Lions
HAVAS, New York / BROOKLYN FILM FESTIVAL / 2021
Overview
Entries
Credits
Execution
This piece is an homage to horror films and in editing it, it was necessary to find that crucial balance between showing too much and too little. We wanted the perfect amount of tension so that the reveal at the end had maximum surprise value. Additionally, there were a range of performances from our lead actor that we played with from subtle to terrified and found that the takes with a more subdued desperation worked best to further feed the tension. Music and sound design are always critical elements in horror films and that was no different for us, as they were the final pieces to the puzzle of our 45 second mini-movie.
Similar Campaigns
12 items