Cannes Lions

100% Human - Gil’s Grills

HAVAS, New York / BROOKLYN FILM FESTIVAL / 2023

Film
Supporting Content

Overview

Entries

Credits

Overview

Background

Artists and creatives are feeling threatened by the latest wave of A.I. developments such as Chat GPT and Midjourney.

Brooklyn Film Festival wants to show that human experience, good or bad, will forever give us the edge over computer generated creations.

Execution

A woman has to live her life with a grill permanently stuck on her teeth.

She uses this life experience as inspiration to create a film better than A.I. ever could.

Outcome

The campaign was launched in mid April. Results and impact are not yet available.

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