Cannes Lions
TBWA\CHIAT\DAY, New York / BROOKLYN FILM FESTIVAL / 2013
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Description
To help Brooklyn Film Festival and its films stand apart from larger film festivals,
we created a technology that took every scene of a film and compressed it into
a single film code. When people scanned this film code, they could watch the
trailer of the film it was compressed from. We repeated this process for each of
the festival’s featured films. Ultimately, these film codes drove traffic to each of
Brooklyn Film Festival’s featured trailers and ultimately, to the festival’s website
where tickets were purchased.
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