Cannes Lions

FILM CODES

TBWA\CHIAT\DAY, New York / BROOKLYN FILM FESTIVAL / 2013

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Case Film

Overview

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Credits

Overview

Description

To help Brooklyn Film Festival and its films stand apart from larger film festivals,

we created a technology that took every scene of a film and compressed it into

a single film code. When people scanned this film code, they could watch the

trailer of the film it was compressed from. We repeated this process for each of

the festival’s featured films. Ultimately, these film codes drove traffic to each of

Brooklyn Film Festival’s featured trailers and ultimately, to the festival’s website

where tickets were purchased.

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12 items

Shortlisted Cannes Lions
Something To Offend Everyone

MULLENLOWE U.S., New york

Something To Offend Everyone

2023, BROOKLYN FILM FESTIVAL

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