To stand apart from other, larger film festivals, our challenge was to show people

film in a way they had never seen before. And in doing so, we ultimately gave

recognition to the independent films themselves, which is the main objective of the

festival.

We wanted to help people see film differently, the way great filmmakers help us

to see differently. So we created a technology that took every scene of a film

and compressed it into a single, unique film code. When people scanned these

film codes, they could watch the trailer of the film it was compressed from. By

exposing our audience to new ideas and different perspectives in this way— we

expanded their view the way great films are supposed to.

Our film codes appeared everywhere. In cafes, in shops. Outside

of buildings and inside of film theaters. Everywhere our film codes

were, people could scan and watch our film’s trailers. This is how we

increased the interest and attendance for the festival and its films.

In addition, we designed scannable business cards that empowered

filmmakers to PR their films while spreading our campaign within

their tight communities.