Based on the insight to use the beautifull beaches of Fortaleza to promote the Choro Jazz Music Festival, the idea was to impact the audience at the beach in an innovative way. There, the idea emerged to use an important detail present in this environment: the seashells. So, we created the Seashell Jazz - specially developed seashells with minispeakers systems playing Choro Jazz Festival music spread throughout the most popular beaches of Fortaleza.

As a result, the Festival recorded over 2,000 people per day at the three-day event. Now, besides Jericoacoara, the people know that Fortaleza has joined the list of cities that receive one of the most important musical events in Brazil and the world, part of the European Forum Of Worldwide Music Festivals. An idea with low budget production that generated a great return for the client.