Cannes Lions
750MPH, London / PFIZER / 2022
Overview
Entries
Credits
Background
This piece was aimed at patients, healthcare professionals and consumers. Everyone has experiences made possible by science...some of us may not always realise it, and some of us are thankful for it every day.
Execution
These are events that should not have happened. They sit in a magic place of real and not real…a memory and a possibility. The moments we see have only been possible through scientific breakthroughs. We also see life and science on a macro/microscopic level. Cells bursting into action, the flow of organisms and the crackle of innovation.
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