The show Mencari Cinta is a match-making reality show. This show is the female version of Joe Millionaire. Activities and games were designed to bring out the character, personality, value and capabilities of the contestants. Each week, elimination takes place and viewers are glued to the screen to find out who the unlucky ones are.

Finding love this way is unheard of in the Malay community and this created great media hype as the “first ever” reality programme that reached beyond local cultural boundaries. It attracted an average of 18 TVR amongst adults 15+. It clearly shows Brylcreem as pushing the boundaries without fear.