Cannes Lions
HUNGRY MAN, New York / ABINBEV / 2021
Overview
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Credits
Execution
The Bud Light Legends Super Bowl commercial was quite dramatic with the painfully tense superhero music in the background as the beers go missing from the store refrigerators. The next scene pans around an abandoned road where the Bud Light truck has toppled, creating a mess of beer cans on the ground. The Bud Light Legends teleport to the scene in Endgame-style from blue laser portals to save the day and send the beers to the places where they belong, safely.
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