'Londonize' by Beefeater is a Public Relations platform designed for Beefeater. Through a careful selection of events, Beefeater brings alive the sipirt of London worldwide.The aim of the campaign is to achieve the greatest possible media coverage and to reach the end customer though TV, Press and online media in a credible manner.The first event (out of three) obtained over 600,000 euros of return in terms of press coverage. That means double Beefeater's investment in that event alone.

'Londonize' by Beefeater is a BTL platform used to reinforce the ATL campaign, inspired in London.Londonize by Beefeater was based on two important PR Tools:1) A teaser campaign to the media using very sympathic ways of surprising all journalists. For example, we sent over two hundred brunches served by special waiters to the most influential journalists in Spain.2) Three massive events: Beefeater London Fashion (we imported to Spain the most important fashion icons of London), Beefeater London Derby (we recreated the spirit of Ascot in Madrid) and Beefeater London Market (we are bringing Portobello Market from London to Madrid in June)