Cannes Lions
STARCOM MEDIAVEST GROUP ARGENTINA, Buenos Aires / PERNOD RICARD / 2006
Overview
Entries
Credits
Execution
An exclusive daily half-hour radio programme was created and transmitted at evening, on Buenos Aires, most popular adult station. The media and the message worked just at the appropriate time of day when drives use their time back from work to relax.
Outcome
Sales volume up +40% vs. same month YA.Client extended campaign to include an additional month of activity (June – September + October).Positive client feedback of the campaign's impact.