Cannes Lions

GRAFFIGNA WINE

STARCOM MEDIAVEST GROUP ARGENTINA, Buenos Aires / PERNOD RICARD / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

An exclusive daily half-hour radio programme was created and transmitted at evening, on Buenos Aires, most popular adult station. The media and the message worked just at the appropriate time of day when drives use their time back from work to relax.

Outcome

Sales volume up +40% vs. same month YA.Client extended campaign to include an additional month of activity (June – September + October).Positive client feedback of the campaign's impact.