Cannes Lions
ARMANDO TESTA, Turin / LAVAZZA / 2007
Overview
Entries
Credits
Outcome
As a P.R. tool the Lavazza Calendar has enjoyed notable success, which has increased significantly over the years. Indeed, this Calendar has featured more than 800 times in articles; which are all extremely positive and authoritative, this means that it has become one of the most quoted and recognised. Its success is also demonstrated by the growing interest shown by the professional world and among photographers for whom the presentation of the calendar is an eagerly awaited event every year.
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