Cannes Lions

COFFEE

ARMANDO TESTA, Turin / LAVAZZA / 2007

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Presentation Image

Overview

Entries

Credits

Overview

Outcome

As a P.R. tool the Lavazza Calendar has enjoyed notable success, which has increased significantly over the years. Indeed, this Calendar has featured more than 800 times in articles; which are all extremely positive and authoritative, this means that it has become one of the most quoted and recognised. Its success is also demonstrated by the growing interest shown by the professional world and among photographers for whom the presentation of the calendar is an eagerly awaited event every year.

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