The Colombian football league 2020 was cancelled because of the strict quarantine. Many months after the pandemic started, neither the official football federation nor the government had found a way to bring back live football. The fans had no hope for the return of the most important entertainment of the country, professional football.

The idea was simple. Football is a sport of contact and for that same reason during the social distancing moments of the quarantine, football couldn´t be play. But in the official rules of FIFA, there is a way to define matches that not need contact, they need to be 12 steps away. The penalty kick definition.

Thats why we created the first professional penalty kick tournament ever, the most exiting definition in football became a great TV show, in the most boring moment in football in history because the quarantine. We convince the 6 biggest teams of our league, we created our own biosafe stadium, the government gave us the authorization and finally we partner with ESPN the biggest sport channel in America to broadcast this live entertainment event in a Saturday prime time 1 hour show.

We are the sponsor of football in Colombia since many years ago. In this difficult time we needed to show our commitment to our football and to the football fans, we needed to be the brand that found the way to bring back football during the quarantine.

We created the first professional penalty kick tournament ever, the most exiting definition in football became a great TV show, in the most boring moment in football in history because the quarantine. We convince the 6 biggest teams of our league, we created our own biosafe stadium, the government gave us the authorization and finally we partner with ESPN the biggest sport channel in America to broadcast this live entertainment event in a Saturday prime time 1 hour show.

+2 times more rating in ESPN prime time Saturday event.

+100 media covered the event.

+1,2M USD in earn media conversations.