Cannes Lions

BUDWEISER

AFRICA, Sao Paulo / AB INBEV / 2015

Film
Film
1 of 0 items

Overview

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Credits

OVERVIEW

Description

It celebrates the return of the UFC athlete Anderson “The Spider” Silva in a great and emblematic film.

The last 12 months were the most difficult in the life of Anderson Silva, according to the fighter himself. And Budweiser, the brand of epic moments, that always believed in the hero, couldn't miss the opportunity to support and be with the athlete? during his return to the Octagon. The film references the most difficult period the athlete has ever lived. Through flashbacks, Anderson re-lives emblematic moments through real scenes from his career and defining people in his professional trajectory. A cinematic script, which reminds viewers of super-hero blockbusters.

Execution

The soundtrack deserves special attention. The choice for the film was Paradise City, by Guns n' Roses. Lyrics were adapted.

As described before soccer players became music stars and music stars such as Guns n' Roses's Axel Rose stars in the film as espectators of the great show that is the World Cup.

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