Cannes Lions
SMUGGLER, Los Angeles / BUDWEISER BUDVAR / 2011
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When you open a cold bottle of Budweiser, there’s a transformation that takes hold and gets you to a more celebrated, optimistic moment. In this commercial we see an old west bar staring down the loaded barrel of a thirsty outlaw, and somebody has to come to the rescue. That somebody is Budweiser, with a little help from Elton John’s “Tiny Dancer.”
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