Social influencers are gaining traction worldwide. By pooling together some of the top trick shot artists, Buick was able to leverage each influencers large following and reach a younger demographic in an area where they currently spend most of their time: online and through mobile.

Original format duel-video banner ads and embedded custom content across multiple social platforms, combined with individual social influencers' own reach drove viewers to a Buick branded microsite. Here they could view videos, share the original content and get a glimpse of our expectation-shattering automotive lineup.

The banner performed exceptionally well in engagement and likeability, creating positive buzz around the brand. Overall, the banner generated 1.8 million impressions over two days, twice the interaction rate and four times the activity completion rate of previous benchmarks – shattering even our own expectations.