Cannes Lions

BUICK BRACKET SHOWDOWN

DIGITASLBI, Boston / BUICK / 2015

Case Film
Presentation Image
Supporting Content
Supporting Content
Case Film
Supporting Content
Case Film
Presentation Image
Supporting Content
1 of 0 items

Overview

Entries

Credits

Overview

Description

Social influencers are gaining traction worldwide. By pooling together some of the top trick shot artists, Buick was able to leverage each influencers large following and reach a younger demographic in an area where they currently spend most of their time: online and through mobile.

Execution

Original format duel-video banner ads and embedded custom content across multiple social platforms, combined with individual social influencers' own reach drove viewers to a Buick branded microsite. Here they could view videos, share the original content and get a glimpse of our expectation-shattering automotive lineup.

Outcome

The banner performed exceptionally well in engagement and likeability, creating positive buzz around the brand. Overall, the banner generated 1.8 million impressions over two days, twice the interaction rate and four times the activity completion rate of previous benchmarks – shattering even our own expectations.

Similar Campaigns

12 items

Since 1935

MPC, Culver city

Since 1935

2021, CHEVROLET

(opens in a new tab)