Cannes Lions

BUICK EXCELLE

LOWE CHINA, Shanghai / SHANGHAI GENERAL MOTORS / 2013

Case Film
Case Film
Case Film

Overview

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Credits

Overview

Description

A series of micro movies were created to celebrate these ordinary people’s extraordinary lives. These are real daily stories but they touch the viewers’ heartstring that is seldom reached, resonating with their true experience.

The 7 stories are inter-locking, one leading into the next, symbolizing that people are not solitary islands. All stories are about ordinary people’s relationships and are touching stories about family values, hard work, belief, love and bonding within families and among human beings.

Buick cleverly embedded the Excelle car in this series since this family sedan has been a member of the 1.8 million ordinary families in China in the past decades. Buick Excelle has been an eye-witness and a player in their extraordinary lives.

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