Cannes Lions

Build A Bigger Table

YOUNG HERO, New York / LOBOS 1707 / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

Hand-crafted in Mexico and aged in PX wine barrels from Spain, Lobos 1707 Tequila and Mezcal boasts a rich brand legacy inspired by a centuries old distillation and aging process. To celebrate the jimadors, crafters and contributors from around the world who helped refine the liquid and bring the brand to life, the hero anthem film journeys from barrel to table and weaves together each individual’s contribution. From the vast moonlit agave fields in Mexico, to aged PX wine barrels from Spain, the anthem film illustrates the artistry and authentic heritage behind the brand’s premium tequila and mezcal offerings.

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