Google wanted to demonstrate the power of its Chrome browser. So we used one of the areas in which Chrome excels – WebGL – to demonstrate what’s possible. The idea? To combine two of the world's best-loved products: Google Maps and LEGO®. The campaign was an instant success, embraced by online media and users:

* 500,000 visitors in the first 48 hours, spending over 4 human-years building

* 1 million visitors in three weeks

* 66,000 builds in three weeks

All before any display media. Nearly a year on, people continue to build.

Build with Chrome demonstrated the awesome power of the browser in a fun, joyful experience for the everyday user. The playful simplicity was a natural fit for both Google and LEGO.

Build with Chrome was an instant online success story:

* 500,000 visitors in the first 48 hours, spending over 4 human-years building

* 1 million visitors in the first three weeks

* 66,000 complete, published builds in the first three weeks

All of these results were achieved before we ran any display media. Even better, users and online media embraced it with a passion.

It was so successful that we ran follow-up campaigns targeting specific users and events, including students, Father’s Day and Valentine’s Day, driving further engagement. Almost a year on, people continue to build.