During the key commercial holiday season, when retail brands traditionally rely on religious connotations and product focused campaigns to push sales, Burberry broke conventions and went against the grain, instead the focusing on and celebrating the people within our communities. This film celebrates the everyday people and doesn’t use celebrity or gimmicks as a hook. It was important to us that we brought people together and provided a moment of joy at a time that was so difficult for many on a global scale. This uplifting film not only supported young creative and diverse talent through the visuals, but also by employing a variety of creative cast, giving them a platform to showcase their work during a challenging time.

The film portrayed an emotive message of community during a difficult period of time globally. The story reflects the cultural zeitgeist whilst respecting the heritage of the brand. This uplifting film was a tribute to Britain; the birthplace of the brand, focusing firstly on the iconic streets of London and drawing to a close at the expansive British seaside. A reflection on the nuances of life and the ability to take joy in the small things, this is a celebration of togetherness and the joy of being with those you love. The final shot of one of the characters allowing himself to fall backwards into the sea acted as a metaphor for acceptance and embracing the tougher elements in life in order to be able to learn and grow. The expanse of sea is invigorating and awe-inspiring and relates back to Burberry’s ongoing connection to nature and exploration.