The VICELAND Bus was designed to be a mobile billboard and an experience. It's a party space, a content creation space, a communication tool, a rallying cry, a safe space, a hang space and the best damn place to be at any event and pretty much any time.

You can’t physically visit other TV channels, but you can visit VICELAND via the Bus. When you walk onto our Bus, it's like you stepped inside your TV screen and into our world. It’s our TV channel, personified.

We identified and partnered with national events addressing issues that are relevant to our audience: Comic-Con in San Diego, Outsidelands in San Francisco, The Meadows in New York City, SXSW in Austin, Art Basel in Miami, The Women’s March in DC and more. At each stop, the bus was wrapped in messaging targeted to that audience and armed with a production plan for creating custom content for air.

We also developed vicelandb.us, a web-based application that allows fans to track the bus at all times. Text us to find the location of the VICELAND Bus and the party.

The Bus is personified via its own on-air interstitials, an Instagram account, and mascot-level status at the network.

8,641 miles traveled

40.6MM on-air impressions

17,000+ followers on Instagram

1MM+ social video views

Rolling Stone Magazine’s “Top 25 Things To Do At Comic-Con 2016”

An organic fan following of audiences tracking and anticipating the Bus’ next move and waiting in long lines to engage with it

A lasting brand impression and sustainable strategy for continued fan engagement