Cannes Lions
DHÉLET Y&R LATAM, Buenos Aires / POLLA CHILENA DE BENEFICENCIA / 2016
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Description
The spot shows the foreground of a person with a silly face that appears to be not very crying person and when the shot opens we discover that this person is in the giant yacht. The commercial tries to demonstrate that money does not make you smart, but it is preferable to be a fool having won the lottery.
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