Outdoor media are a familiar species of the urban jungle in which we live. Animal Planet's programming consists of an altogether different and less familiar kind of jungle, which the majority of urban people only ever experience through television.Our idea was to bring the two worlds together – the urban jungle and the natural jungle - in that embodiment of urban-ness, a capital city's metro stations, by turning it into a wild Animal Planet jungle.The media team created this idea, instigated the research that led to the idea, and planned all actualisation and implementation specifics described in this entry.