Cannes Lions

CACHAREL

THE BRAND UNION PARIS, Paris / L'OREAL / 2010

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Overview

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Credits

Overview

Description

For more than 30 years, Cacharel has been part and parcel of women’s lives, sharing in their most important experiences and emotions through the creation of major fragrances.Today the company wishes to go back to its ground-breaking roots with a collection of limited editions of its five iconic perfumes: Anaïs Anaïs, Amor Amor, Amor Amor Tentation, Noa and ScarlettThe main objective is to target young contemporary women through a collection of reasonably-priced nomadic fragrances with appetizing appeal.

Execution

Find what 20-year-old women desire and are likely to become addicted to.Who are they? What do they like?The good old lollypop that we loved to suck on as children has been revisited with a view to global Jellies and colourful and appetizing ‘candy fragrances’.Immerse yourself in the world of Jellies through:- a fun, trendy and appetisingly colourful collection: marshmallow pink, caramel, toffee-apple red, coral pink or sweet purple- Anti-gloom perfumes chosen to fit one’s mood - A specially designed slender and modern-looking bottle- All materials evocative of the world of confectionery

Outcome

This new collection of limited edition perfumes has just been launched worldwide (April 2010).More than mere perfumes, Jellies are so irresistible that you could almost eat them!

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