2. We created the Cadbury ‘Sing for Joy’ Vending Machine, the first vendingmachine that accepts not money, but singing, for a Cadbury chocolate.The machine was equipped with a camera, video screen, sound system and recording capabilities. It enabled consumers to choose a song, then sing along to the music and lyrics which appeared over a live video image of themselves on the screen. Upon completing their song, the machine dispensed a Cadbury chocolate bar.

Hundreds of videos were recorded by the machine and uploaded to the Cadbury Facebook page, and the top video won P40,000.And the top 10 funniest videos were released as the ‘Sing for Joy’ Greatest Hits DVD – free with a purchase of Cadbury chocolate at selected venues.

Cadbury Sing for Joy Vending Machine is probably the most successful effort of Cadbury Philippines to date and is considered a benchmark campaign by the brand team. Thanks to the effort, thousands of Cadbury chocolate was given away, hundreds of videos were uploaded on Facebook, and we got a 200% increase in 'likes', over 100,000 people 'talking about this', and 4m impressions. Most importantly, sales increased by 20% during the campaign period.