Cannes Lions

Calendar for WWF Armenia

DOPING CREATIVE ADVERTISING, Yerevan / WORLD WILDLIFE FUND (WWF) / 2018

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The quantity of some endemic animals of Armenia dropped to critical number. These animals have registered in the Red book since 1987. Since 2002, WWF-Armenia has adopted these threatened species and commenced works towards their conservation. These animals are Caucasian Leopard, Bezoar Goat and Armenian Muflon.

WWF Armenia united a lot of people around one idea and they have started to fill the nature of Armenia with animals that were under threat of extinction. Soon the result has been shown, since 2012 the quantity of the animals noticeably increased. WWF Armenia decided 2018 year to be remarkable for people who has their positive impact on the recovery of the wildlife. A calendar was created. It shows a landscape which is filled with animals every time the person flips through. It was sent to the people who had worked hard for these results.

Execution

The calendar was designed to showcase the Armenian wildlife. As a background was decided to have a scene where a considerable animal growth has been reported. The calendar showcases one additional type of wild animal appearing on the picture each time the person flips through thus displaying the impact of the work done.

At the end of the calendar landscape is filled with lots of endemic animals thus enriching the nature. All the calendars were sent to the fellows to express gratitude of the great work they've done.

Outcome

The calendars shows how the nature is recovered and filled with animals thus bringing back the beauty of nature.

Calendar 2018 has become an appreciation of all the efforts of the people who has contributed to the growth on threatened animals. It helped them to realize the importance and seriousness of the work they have done. Most fellows express their willingness to continue the great work they have started so that Calendar 2019 will have more animals.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Up In Smoke

NOMINT, London

Up In Smoke

2024, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)