Cannes Lions
PUBLICIS BRUSSELS, Brussels / RANDSTAD / 2014
Overview
Entries
Credits
Execution
A specially designed voice registration banner on well known job sites invites job applicants to record their spoken CV. After a strict selection procedure, the best ones appear in the Call Center Voice Gallery. Meanwhile, Randstad Professionals’ business clients and prospects receive an e-mailing about the campaign, inviting them to discover the Voice Gallery. On this online gallery, they can select their industry or branch and listen to the spoken CV’s and contact Randstad Professionals to recruit them.
Outcome
50% clickthrough rate on e-mailing to business clients and prospects
30% actively using the Call Center Voice Gallery as a tool to recruit.
100+ very sought after applicants directly in contact with their future employers.
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