Cannes Lions

CALL CENTER RECRUITMENT TOOL

PUBLICIS BRUSSELS, Brussels / RANDSTAD / 2014

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

A specially designed voice registration banner on well known job sites invites job applicants to record their spoken CV. After a strict selection procedure, the best ones appear in the Call Center Voice Gallery. Meanwhile, Randstad Professionals’ business clients and prospects receive an e-mailing about the campaign, inviting them to discover the Voice Gallery. On this online gallery, they can select their industry or branch and listen to the spoken CV’s and contact Randstad Professionals to recruit them.

Outcome

50% clickthrough rate on e-mailing to business clients and prospects

30% actively using the Call Center Voice Gallery as a tool to recruit.

100+ very sought after applicants directly in contact with their future employers.

Similar Campaigns

12 items

Randstad - First Person Recruiter

FAMA VOLAT, Eindhoven

Randstad - First Person Recruiter

2023, RANDSTAD

(opens in a new tab)