Cannes Lions

CALL CENTRE STAFF INCENTIVE

RAPP COLLINS MELBOURNE / AAMI / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The concept of ‘Skedaddle on Tour '06' was to make the programme like a worldwide music tour.

To launch it, staff members are divided into bands. To get them involved, they created their band’s name and logo. Next they received an introduction pack that motivated and familiarised them with it. The office was also decorated to create a competitive atmosphere.

Bands must sell out their concerts (by reaching targets). The first band to sell out in each city is rewarded with prizes themed on the city (e.g. a ‘gadget’ pack for Tokyo etc.). There are no rewards for second place.

Outcome

It was launched on 23 January 2006 and scheduled to finish in December. The interactive, fun format has already improved motivation and encouraged teamwork.

Staff have shown a strong sense of ownership and commitment to their band, and to the overall worldwide music tour theme. Their team spirit and competitive involvement, has already meant Skedaddle on Tour ’06 has been a success. The first quarter has seen high staff retention and an increase of 20% in targets.

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