There’s nothing you wouldn't do for your family, often finding yourself in rather uncomfortable situations. But actually, there’s something you should do, and that’s take out Life Insurance. From this insight we created a campaign starring a heroic Dad. For what could be more heroic than enduring a gravity defying fairground ride when you’re obviously not a thrill-seeker and afraid of heights? This true-to-life spot hit a nerve. One Dad’s ride on a Gravitron, all shot in glorious slow motion, with a rousing classical track, turned AAMI’s Life Insurance message on its head, ensuring it was heard by parents across Australia.