If you're injured or ill you can't work. And if you can't work there are consequences.

We created a campaign that highlighted these ‘consequences’ in all their glory. Consequences like having taking to move back in with your mum and in doing so witness things a son should never see. Shot in glorious slow motion, with a rousing classical track, the pitfalls of having to move back in with mother to save money are revealed for all to see. The out-take: don’t move back in with mum, make a move to take out AAMI Income Protection instead.