Our idea was to promote the film in a very specific way: a remote controlled talking black swan swimming among real white swans and ducks, disturbing passers-by. Controlled by 2 people (the pilot and the voice) the swan’s role was to disrupt the harmony of a very quiet park, and announcing the movie programming.Three hidden cameras filmed people’s reactions, to be shown on the CANAL+ website and on YouTube.The idea: create interest + ugly duckling + unveil the programming.

As the film was only launched at the end of April we do not have quantifiable data but the first reactions, as well as the reactions in the videos are very enthusiastic.