Candace “Ace” Parker has earned GOAT status in every aspect of her life: from basketball, to motherhood, to entrepreneurship. An absolute tour de force, Candace does the impossible routinely.

To help adidas launch the latest chapter in the “Impossible is Nothing” campaign, while introducing Candace’s signature product line—“Ace”—we created a fully-integrated campaign.

Inspired by Candace's nickname "Ace", we created an illustration package and system which brought the idea to life through playing card design. Each illustration is highly detailed and represents a significant moment in Candace's incredible career and journey. From her game, to motherhood, to commentating and even being considered the GOAT.

The illustrations were used across social, print, posters, in-store displays, seeding kits and playing cards.