Branded Entertainment becomes the real trend in Russia nowadays. Many brands start developing strategically based solutions with high accent to branded content that educates, involves and entertains all types of audience. Another important point to mention is that in Russia there are strong restrictions in advertising and media for alcoholic brands. So promotion through content is very effective solution for them drives all market as well

Children and parents receive positive emotions from visiting the Bank, and thus the bank gets loyal customers - both current and potential.

The first Candymat was installed in the Sberbank office in Moscow (Tverskaya str., 22) especially for the 1st of September.

During 4 month kids played games for 385 hours.

Got 17685 candies.

There were more than 3500 mentions in social media.