Brief: Create a series of idents for movie fans that memorably associate Guinness Draught in a Can with the sponsorship of Channel Four Film. A secondary part of the brief was to promote the idea of drinking Guinness Draught at home.Solution: We showed award-winning movie craftsmen, including editor Sam Snead and set designer Alan McDonald, at home enjoying a Guinness. Each ident featured a demonstration of the craftsman’s skill in relation to a can of Guinness Draught.Here we see a can of Guiness moving across the table escaping David Riddett's grasp as he tries to catch it.