The micro spirits market is crowded at shelf and only getting more competitive. How do we quickly establish a brand voice and personality at this critical time?

Since FEW is distilled in Evanston, Illinois, the home of the 1927 Temperance Movement (Prohibition), we created posters designed in the style of 1920s newspaper ads to lend an air of sophistication…

These posters are currently part of a branding effort for FEW craft distillery. They were well-received by retailers, but are currently in-market and post branding measure results are not yet available.