Cannes Lions
GLIKMAN NETLER SAMSONOV, Tel Aviv / COCA-COLA / 2017
Overview
Entries
Credits
Description
the fanta secret sound campaign, the first commercial that not everyone can hear
Execution
using high frequency tones that only people under 20 years old can hear
Outcome
great buzz on social media and over 3 million views on youtube
Similar Campaigns
12 items