Cannes Lions

Fanta Secret sound

GLIKMAN NETLER SAMSONOV, Tel Aviv / COCA-COLA / 2017

Case Film

Overview

Entries

Credits

Overview

Description

the fanta secret sound campaign, the first commercial that not everyone can hear

Execution

using high frequency tones that only people under 20 years old can hear

Outcome

great buzz on social media and over 3 million views on youtube

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