Cannes Lions
EL HOTEL/JWT, Buenos Aires / QUILMES / 2006
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Considering other works done in this category, “Hymn” is a completely different film. It transmits the concept of “choosing has a different taste” that, although the brand had been working on it since 2004, it had never been communicated so directly. “Hymn” is a chant to the liberty of choosing. It appeals to respect what we feel and it invites us to follow what our heart says.
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